Question 1

What is an Amazon Super URL and how does it work?

Accepted Answer

A Super URL is a specially constructed Amazon link that includes search keywords, brand filters, or other parameters. When customers click these links and make a purchase, Amazon's A9 algorithm may associate those search terms with your product, potentially boosting your organic ranking for those keywords. Super URLs are commonly used for external traffic campaigns, product launches, and ranking optimization.

Question 2

Do Amazon Super URLs still work in 2025?

Accepted Answer

Yes, but with caveats. Amazon has updated their algorithm to detect manipulative URL patterns, so the "old school" Super URLs with fake timestamps no longer work. However, 2-Step URLs that simulate genuine search behavior are still widely used by sellers for product launches and external traffic campaigns. The key is using them as part of a legitimate marketing strategy with real external traffic, rather than as a shortcut.

Question 3

What's the difference between Targeted URLs and 2-Step URLs?

Accepted Answer

Targeted URLs (Canonical, Add-to-Cart, Buy Together, Targeted ASINs, Clean Page) are standard Amazon link formats used for marketing convenience. They don't attempt to influence search rankings and are fully TOS compliant. 2-Step URLs (Brand, Storefront, ASIN, Secret) simulate organic keyword searches to signal relevance to Amazon. They're more effective for ranking campaigns but carry potential TOS risk.

Question 4

Are 2-Step URLs against Amazon's Terms of Service?

Accepted Answer

Amazon's TOS prohibits activities that "manipulate search results or sales rankings." 2-Step URLs exist in a gray area. They're extremely common in the seller community, but Amazon has taken enforcement action in some cases. We recommend: (1) Only use 2-Step URLs for legitimate external traffic, (2) Don't combine them with fake reviews or rebate schemes, (3) Use them sparingly as part of a real marketing strategy.

Question 5

What is a Canonical URL and why is it best for external SEO?

Accepted Answer

A Canonical URL puts your target keywords directly in the URL path (e.g., amazon.com/wireless-earbuds-bluetooth/dp/B0XXXXX). This format helps Google index your Amazon listing with those keywords and creates clean, professional-looking links perfect for social media, blog posts, email campaigns, and influencer partnerships. It's the safest URL type and the industry standard for external Amazon marketing.

Question 6

How do Add-to-Cart URLs boost conversion rates?

Accepted Answer

Add-to-Cart URLs skip the product page entirely and send customers straight to checkout with your item already in their cart. This eliminates friction and competitor distractions, making them ideal for flash sales, influencer promotions, limited-time deals, or any campaign where the customer has already decided to buy. Studies show removing steps from checkout can increase conversion by 20-30%.

Question 7

Can I track clicks on my Super URLs?

Accepted Answer

Yes. Launch Fast offers click tracking so you can see exactly which campaigns drive traffic and which URLs perform best. This is essential for external traffic campaigns where you're spending money on Facebook ads, influencers, or email marketing. With the Launch Fast dashboard, you'll get detailed analytics including clicks over time, device breakdown, and geographic data.

Question 8

Which Amazon marketplaces does this generator support?

Accepted Answer

We support all 10 major Amazon marketplaces: US (amazon.com), UK (amazon.co.uk), Canada (amazon.ca), Germany (amazon.de), France (amazon.fr), Italy (amazon.it), Spain (amazon.es), Japan (amazon.co.jp), Australia (amazon.com.au), and India (amazon.in). Just select your marketplace and we'll generate URLs with the correct regional domain.

Question 9

Is the Super URL Generator free?

Accepted Answer

Yes, the Super URL Generator is completely free to use. Generate as many URLs as you need with no account required. For click tracking and detailed analytics, you can upgrade to Launch Fast to monitor your campaign performance.

Question 10

What's the best Super URL strategy for a product launch?

Accepted Answer

For launches, layer multiple URL types strategically: (1) Use Canonical URLs for permanent external links like social profiles, blog posts, and email signatures. (2) Use 2-Step URLs for targeted keyword campaigns via influencers or rebate services, focusing on 3-5 priority keywords. (3) Use Add-to-Cart URLs for time-sensitive flash promos. (4) Track everything to see what works, then double down on winners. Super URLs amplify real marketing. They're not a replacement for it.

Question 11

Can I use Super URLs with Amazon PPC or Sponsored Products?

Accepted Answer

Super URLs are designed for external traffic only. Your Amazon PPC campaigns already associate keywords with purchases natively, so no Super URL is needed. Use Super URLs for Facebook/Instagram ads, Google Ads, TikTok influencers, email marketing, blog content, Reddit posts, and any traffic source outside of Amazon. The goal is to make your external traffic "count" toward your Amazon keyword rankings.

Source	URL Type	Clicks
TikTok	2-Step	1,247
Email	Canonical	834
Instagram	Add to Cart	492

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Targeted

Canonical URL

Add to Cart URL

Buy Together URL

Targeted ASINs Search

Clean Product Page

2-Step

2-Step Brand URL

2-Step Storefront URL

2-Step ASIN URL

2-Step Secret Keyword

5-Star Review URL

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