Create trackable Super URLs that drive external traffic and help your products climb the search results.
SEO keywords for your URL slug, one per line
Stop sending blind traffic to Amazon. Create URLs that tell you exactly how your external campaigns perform.
Choose from Canonical URLs for SEO, 2-Step URLs for ranking, or Add-to-Cart links for conversions.
Add your product ASIN and the keywords you want to rank for. We support all 10 Amazon marketplaces.
Copy your generated URL and share it anywhere. Upgrade to track clicks and measure campaign performance.
With Launch Fast, every Super URL tracks clicks automatically. See which influencers, ads, and promotions actually drive traffic so you can double down on what converts.
Sign up for Launch FastFrom everyday marketing links to advanced ranking campaigns.
SEO-friendly link with keywords in the URL path for Google indexing.
Send customers straight to checkout with your product in their cart.
Bundle up to 10 products in one link for upsells and cross-sells.
Search page showing only your products. Up to 50 ASINs.
Product page without competitor ads or sponsored products.
May violate TOS
Search results filtered by your brand and target keywords.
Keyword search within your seller storefront only.
Keywords with results filtered to your specific ASIN.
Hidden ASIN filter while showing target keywords in search.
Direct link to leave a 5-star review on your product.
An Amazon Super URL is a specially crafted link that directs shoppers to your product listing through a simulated search. Instead of linking directly to your product page, a Super URL routes the buyer through Amazon's search results for a specific keyword, signaling to Amazon's algorithm that your product is relevant for that term.
The most popular variant is the 2-step URL. It works in two stages: first the shopper lands on an Amazon search results page filtered to your keyword, then they click through to your listing. This two-step process mimics organic buyer behavior and can help improve your keyword ranking over time.
Sellers typically use Super URLs during product launches, external traffic campaigns, and giveaway promotions to concentrate ranking signals on high-value keywords. Other URL types like Canonical URLs, Add-to-Cart links, and Brand URLs serve different goals — from clean external linking to boosting conversion rates.
Our generator supports 10+ URL types across all Amazon marketplaces. Every link includes built-in click tracking so you can measure performance without a separate analytics tool.
Everything Amazon sellers ask about Super URLs, 2-Step URLs, and ranking strategies
A Super URL is a specially constructed Amazon link that includes search keywords, brand filters, or other parameters. When customers click these links and make a purchase, Amazon's A9 algorithm may associate those search terms with your product, potentially boosting your organic ranking for those keywords. Super URLs are commonly used for external traffic campaigns, product launches, and ranking optimization.
Launch Fast tracks your keyword positions daily so you can measure the real impact of your external campaigns.

