The short version
- Launch Fast MCP v2 connects Launch Fast to ChatGPT, Claude and other AI apps.
- Research Amazon markets and products, keywords and suppliers in chat. In ChatGPT and Claude, most answers show as interactive cards.
- Read your Seller Central, Brand Analytics and Amazon Ads reports. New in v2, your AI app can change your Sponsored Products campaigns when you ask, and you can undo a change by asking in chat.
- It's part of the Growth and Scale plans. Connect it from Settings > MCP & API keys.
What the Launch Fast MCP does
MCP (Model Context Protocol) is the standard that lets an AI app such as ChatGPT or Claude use outside tools, like Launch Fast.
We rebuilt the MCP on the new Launch Fast web app. It answers from the same data as the app, so research you open in chat matches the app.
Research a market without leaving the chat
Ask about a product idea and your AI app searches the Launch Fast catalog of Amazon markets and products. A market brief shows 30-day revenue, monthly units, search volume, median price, reviews, rating and the top three brands' share, with the best-selling products underneath. Products with enough data get a Launch Fast grade, from A to F, on profit, demand and competition.
From the same conversation you can:
- run keyword research on a market's top products or on ASINs you choose, with your keyword gaps and the keywords close to page one;
- find suppliers, with unit prices and minimum order quantities;
- track an ASIN (Amazon's product ID) and read its daily keyword ranks;
- save keyword research, or add a market or product to your Launch List, your shortlist of ideas.
Starting to track an ASIN and saving need the Save research and manage rank tracking permission, which you tick when you connect.
In ChatGPT and Claude, large tables open in a full-screen view. Other MCP apps, such as Codex and Claude Code, get the same answers as text.
Credits go only to new research
Opening a market, product or saved research that's already in Launch Fast is free. Starting new research costs 1 credit from your plan, the same credits the web app uses.
New research waits up to 40 seconds for a result. If it takes longer, your AI app gets a research job instead, and a new market usually takes 4 to 9 minutes.
In ChatGPT and Claude, the card keeps checking for up to an hour and updates when the research finishes. In other apps, ask for the result again a few minutes later.
Read your Seller Central, Brand Analytics and Ads reports
Connect your Amazon accounts in Launch Fast and your AI app can read:
- Seller Central sales, inventory, fees and settlements;
- Brand Analytics search query, search term and catalog performance (Amazon's search reports for brand owners);
- Sponsored Products results by campaign, product, target and search term, plus how your campaigns are set up;
- an Ads diagnosis that shows where you're spending without enough return and which search terms are worth adding as exact keywords.
Answers from your Amazon reports say which reports your connection leaves out and how to add them.
Change your Sponsored Products campaigns when you ask
This is the main new feature in v2. Your AI app can now make these changes in your Amazon Ads account:
- change bids and daily budgets;
- pause or turn on campaigns and keywords;
- add keywords and negative keywords;
- create a campaign;
- undo a change made through Launch Fast.
A change runs only when you ask for it in chat. Launch Fast tells your AI app to confirm each change with you unless you named it exactly, and your AI app may also ask before it runs one.
"Pause my [campaign name] campaign" names the change exactly. "Cut my wasted spend" should get a list of changes for you to confirm first.
Changes apply right away and work on Sponsored Products only. A new campaign can take a minute or two to build. Launch Fast doesn't move money, and Amazon bills ad clicks as usual.
Every change is recorded with what changed, when, and which AI app made it. To see them, ask your AI app. You can also read them in Ad Changes in the Launch Fast iOS app, which shows the history but doesn't undo changes.
About three weeks after a change, Launch Fast shows its result: the profit change in the two weeks after it against the two weeks before. For a new campaign, it's the campaign's first two weeks.
To undo a change, ask for it in chat. Bids, budgets and statuses go back to their old settings, unless they were changed again since. Added keywords and negative keywords are removed.
Undoing a new campaign archives it, and Amazon can't bring back an archived campaign.
Choose what your AI app can use
When you connect, you choose what your AI app can use, in three groups: Launch Fast tools, Amazon Ads tools and Amazon Seller tools. Only Research and insights is ticked at the start, so saving, starting or stopping rank tracking, your Amazon data and ad changes stay off unless you tick them. Reading ranks you already track is part of Research and insights.
Amazon permissions also need two-step verification. You enter the six-digit code from your authenticator app on the Launch Fast page, never in the chat.
Changing your ads needs its own permission, Change Amazon Ads, and works only when your AI app signs in to Launch Fast. It doesn't work with an API key, the other way to connect from Settings.
Who can use it
The Launch Fast MCP is part of the paid Growth and Scale plans. Other plans and free trials don't include it. Compare plans on the pricing page, or upgrade from Settings > MCP & API keys.
How to connect
In ChatGPT on the web, open Plugins, choose +, then Add custom MCP server, and paste the server URL. Workspace permissions apply, so in a Business or Enterprise workspace an admin may need to allow it first.
In Claude, open Customize > Connectors, choose + Add, then Add custom connector, and paste the server URL. Free plans allow one custom connector, and on Team and Enterprise an Owner adds it first. It then works in Claude's desktop and mobile apps too.
- For Amazon data, set up an authenticator app in Settings > Security. Then connect Seller Central and Amazon Ads in Settings > Amazon. They're separate connections. The first sync starts within the hour, and loading your order and ad history can take a few hours.
- Open Settings > MCP & API keys and copy the server URL.
- Add Launch Fast in your AI app with that URL. ChatGPT and Claude are covered above, and the page has steps for Claude Code, Codex and other apps.
- Sign in to Launch Fast when your AI app asks, then choose your permissions.
- Ask a question and check that your AI app shows it used a Launch Fast tool.
Already connected? Connect again for the new tools
Existing connections keep the permissions they were given. The one new permission in v2 is Change Amazon Ads. To make Ads changes, disconnect Launch Fast in your AI app, connect it again, and tick it on the permissions screen.
The research tools from the first version were replaced by the ones above. Trademark (IP) check is no longer part of the MCP.
Prompts to try
Try these once Launch Fast is connected:
- "Find growing kitchen markets under $25 that big brands don't dominate."
- "Give me a brief on the Amazon garlic press market: how big it is, whether it is growing, how crowded it is, and the usual price."
- "How is my product [an ASIN you track] ranking on Amazon? Which keywords moved the most this week?"
- "Diagnose my Amazon Ads and show where I'm wasting spend."
- "Pause my [campaign name] campaign." Then: "Undo that change."
- "What ad changes did we make in the last 30 days, and how did they do?"
Learn more
The Launch Fast docs cover every tool:
- Getting started
- All tools, with the cost and permission of each
- Sign-in and permissions
- Amazon Ads changes
- Troubleshooting
